PROTECT
A protective powerhouse for coloured hair, designed to restore strength, combat frizz, and repair damage from colouring or bleaching. This formula nourishes deeply without weighing hair down, keeping hair soft, smooth, and vibrant.
Inspired by Nordic ingredients and enriched with essential vitamins, it helps enhance elasticity, protect colour, and improve resilience, so hair stays stronger, smoother, and full of life.
Suitable for both straight and curly hair, perfect for daily care – because colour deserves lasting strength.
SHAMPOO 350 ML | CONDITIONER 300 ML
DEVELOPED – PRODUCED – DESIGNED IN DENMARK
VITAMINS B3 B5 B6 C E
NORDIC INGREDIENTS
Wheat germ extract & oil | Blueberry extract | Natural sugars
PROTECT
VITAMIN BENEFITS
OUR HAIR LOVING VITAMINS FOR COLOURED HAIR
THE STRENGTHENER (NIACINAMIDE)
B3
Supports scalp health and improves hair texture.
THE HYDRATOR (PANTHENOL & CALCIUM PANTOTHENATE)
B5
Hydrates and strengthens.
THE PROTECTOR (PYRIDOXINE HCI)
B6
Helps maintain healthy, resilient hair.
THE LUMINATOR (SODIUM ASCORBYL PHOSPHATE)
C
A powerhouse antioxidant for shine and protection.
THE SHIELD (TOCOPHERYL ACETATE)
E
Locks in moisture and shields against damage.
INSPIRED
NORDIC
INGREDIENTS
Wheat Germ Extract & Oil
Strength & Elasticity
Helps hair stay flexible, reduces breakage, and tames frizz – so coloured hair stays soft, smooth, and strong.
Blueberry Extract
Antioxidant Protection
Packed with protective antioxidants to shield hair from environmental stress and help maintain colour vibrancy.
Natural Sugars
Scalp & Moisture Balance
Supports a healthy scalp by helping to retain moisture and prevent dryness, keeping coloured hair nourished and in balance.
REVITALISING CARE FOR RICH, LUMINOUS COLOUR
Essential vitamins, wheat germ oil, and blueberry extract infuse your hair with long-lasting nourishment.
THE VITAMIN SHIELD YOUR COLOUR NEEDS
RECOMMENDED USE
Shampoo: Apply evenly to wet hair, massage into a rich lather, then rinse thoroughly. For best results, follow with Protect Conditioner.
Conditioner: Apply evenly to damp hair, focusing on the lengths and tips. Leave in for 1-2 minutes, then rinse thoroughly. For deeper conditioning, leave in longer before rinsing. For best results, use after Protect Shampoo.
In a complex world, we stand for simplicity and functionality – a tribute to Scandinavian elegance. And our promise is simple: pure, honest hair care crafted for lasting impact.
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